The ISPCA has launched its Christmas campaign, aimed at raising crucial funds for the charity and also spreading a vital message about responsible pet ownership. At the forefront of the appeal is former RTÉ journalist, Charlie Bird and his rescue dog Tiger.
For years, Charlie has been a household name thanks to his nightly news bulletins on the national broadcaster. However, his journey took an unexpected turn several years ago when he was diagnosed with Motor Neurone Disease.
Charlie, who was once afraid of dogs, now finds himself inseparable from Tiger, the dog he adopted a couple of years ago. He finds great solace and joy in the companionship of his four-legged friend.
This Christmas, Charlie is determined to extend the hand of friendship through his charity work with the ISPCA. He passionately advocates for responsible pet ownership, emphasising that a pet is not just for Christmas but for life. Charlie’s personal journey serves as a poignant reminder that the joy of having a pet is immeasurable and enduring.
In a powerful testament to his commitment to animal welfare, Charlie recently participated in an emotional advertising campaign for the ISPCA, where he travelled to the organisation’s Wicklow centre and spent time in one of the kennels for the shoot.
With a profound understanding of the challenges faced by abandoned pets, Charlie passionately emphasised the urgent need for public support through donations.
During the shoot, he drew attention to the critical situation faced by the ISPCA, with their centres currently at full capacity. Charlie urged the public to contribute generously, emphasising the necessity to secure external kennels to provide a safe haven for the increasing number of abandoned animals.
He resonantly invoked the campaign’s rallying cry, using the phrase ‘Stop the Pain,’ which is the poignant title of the ISPCA’s emergency national fundraising appeal launched earlier this year. Charlie’s unwavering dedication to alleviating the suffering of animals serves as a poignant call to action for all to join the ISPCA in their vital mission.
“In embracing Tiger into my life, I’ve learned the true meaning of friendship and unconditional love” Charlie said. “I’m proud to support the ISPCA’s Christmas campaign, as we encourage everyone to consider the responsibility that comes with pet ownership.
“Let’s remember, a pet is not just for Christmas, but for life. Together, let’s extend the hand of friendship to our furry friends.”
To contribute to the ISPCA’s Christmas campaign and support their mission, please visit www.ispca.ie/donate.
