Drinkaware has launched its 2025 Christmas campaign, Gift Yourself Tomorrow, encouraging adults to take a more mindful approach to drinking over the festive season.
With December often bringing packed social calendars and added pressure to overindulge, the campaign highlights how small changes can make a big difference. Drinking mindfully can help people wake up refreshed, stay present with family and friends, and enjoy more of what Christmas has to offer.
Findings from the Drinkaware Barometer 2025 show that many adults want to drink in healthier ways, with almost half saying they would follow HSE low-risk drinking guidelines if they were aware of them. However, awareness remains low, with fewer than one in four people familiar with the guidelines.
Gift Yourself Tomorrow promotes simple strategies such as alternating alcoholic and non-alcoholic drinks, setting limits in advance, avoiding rounds, and planning alcohol-free days. Drinkaware is also encouraging people to use its free online tools, including the Drinks Calculator and practical festive safety tips.
The charity hopes the campaign will help people see moderation as a way to enjoy more of Christmas, not less, by supporting wellbeing, better sleep and meaningful moments with loved ones.
More information and resources are available atwww.drinkaware.ie.
