Two times ‘Dancing with the Stars’ winner Pasquale La Rocca is urging members of the public to support The Alzheimer Society of Ireland’s (The ASI) nationwide Denim Day for Dementia fundraising campaign.
To take part all you have to do is don your denims and wesr them to crèche, school, work or wherever you are, on Friday, March 4th and donate just €2 to support the 64,000 people in Ireland living with dementia and their carers.
Although this is the fifth year of the national fundraiser, ASI welcomes Fujitsu, the global information and communication technology (ICT) company, as the first ever sponsor of Denim Day for Dementia.
To get involved, members of the public are being encouraged to order their Denim Day for Dementia pack by registering online at www.alzheimer.ie or by contacting The ASI’s fundraising team on fundraising@alzheimer.ie or (01) 207 3800.
The ASI needs to raise €3.2 million each year just to maintain vital supports and services for people living with dementia and their family carers across the country.
This campaign aims to raise €30,000 to support people with dementia and their struggling families. It’s a sobering thought that one in 10 people diagnosed with dementia in Ireland today is under the age of 65.
The ASI has continued to support people with dementia and their families throughout the Covid-19 public health crisis by providing a range of services including Home Care, Day Care, Dementia Advisers, National Helpline, Online Family Carer Training
“I’m honoured to team up with The Alzheimer Society of Ireland and show my support for Denim Day for Dementia” said the latest ASI Ambassador, Pasquale La Rocca.
“My two beloved grandparents had Dementia and passed away only last year, within six months of each other, so this is something that is very close to my heart. Through my grandparents’ diagnosis of dementia, I understand how difficult and emotional it can be for families.
“I have learned that we really shouldn’t waste a second with our loved ones; time is just so precious. My grandparents were my biggest influences and supporters – my grandpa used to take me to rehearsals and competitions – so to get behind this worthy campaign is special to me.
Each year, over 11,000 people develop dementia. That’s at least 30 people every day and anyone can get dementia – even people in their thirties, forties and fifties. I would encourage everyone to support this campaign by registering for their Denim Day for Dementia pack on www.alzheimer.ie.”
The Alzheimer Society of Ireland Head of Fundraising, Mairéad Dillon said:
“Fundraising is essential for the charity so we can keep our vital services going each year – in fact, €3.2 million needs to be raised each year just to keep them going.
“Having had to cancel Denim Day for Dementia in 2021 due to Covid-19, we’re excited to bring it back this year and we’re delighted that Fujitsu have come on board as the campaign’s first ever sponsors. It is an easy and fun campaign to take part in and I would ask the public to support Denim Day for Dementia by signing up on www.alzheimer.ie today.”
The Alzheimer Society of Ireland advocates, empowers and champions the rights of people living with dementia and their communities with quality support and services. They also operate the Alzheimer National Helpline on 1800 341 341 which is open Monday to Friday 10am–5pm and Saturday 10am–4pm on 1800 341 341.
Email at helpline@alzheimer.ie or via Live Chat at www.alzheimer.ie
