A new six-week programme for business owners, sales professionals, and managers will begin in Drogheda this August, focusing on practical ways to build a stronger and more consistent sales pipeline.
Sell Smarter in 6 Weeks is being delivered by The Sales Sidekick through M1 Drogheda Chamber Skillnet and is aimed at people who want a clearer, more structured approach to selling.
The programme will be relevant to SME founders and owner-managers, but also to people working in sales, business development or account management roles, as well as managers responsible for growing revenue or supporting a sales team.
It begins on Thursday 27th August with an in-person workshop at The Mill Enterprise Hub in Drogheda, followed by a mix of live online sessions, individual coaching, and implementation weeks.
The focus is not on sales theory alone. Participants will work on real commercial challenges, build a practical pipeline and leave with tools they can continue using after the programme ends.
Building a more consistent sales approach
Many small businesses and sales teams rely heavily on referrals, personal relationships and individual effort.
While that can work, it can also lead to inconsistent activity, irregular follow-up and a sales pipeline that depends too much on one
person’s time or confidence.
The programme is designed to help participants identify their ideal customers, improve the quality of their sales conversations and create a simple, repeatable process for prospecting and follow-up.
Topics will include customer targeting, value propositions, qualification, pricing, objections, and closing.
Participants will also develop outreach templates for email, LinkedIn and referrals, while learning how practical AI tools can support prospect research, outreach, and follow-up.
Who is the programme for?
The programme is aimed at:
• founders and owner-managers who have had little formal sales training
• sales and business development professionals who want a clearer structure
• account managers responsible for retaining and growing client relationships
• managers who want to improve sales consistency across their team
• people moving into a commercial role who need practical sales foundations
It may be particularly useful for businesses where sales activity is often pushed aside by client work, or where too much revenue depends on referrals and personal networks.
Each participant will complete a short intake form before the programme begins, allowing facilitator Katie Kierans to understand
their specific business or sales challenges.
A 30-minute individual coaching session is also included.
How the six weeks will work
The programme begins with a three-hour in-person workshop at The Mill nterprise Hub on Thursday 27th August from 11am to 2pm.
This will be followed by an individual coaching day on Tuesday 1st September.
Live Zoom sessions will take place on Thursday, 3rd September, Thursday, 17th September, and Thursday 1st October, with two implementation weeks supported through a dedicated WhatsApp group.
Participants will leave with a 90-day sales action plan, outreach templates and a working pipeline system that can be managed through a CRM or spreadsheet.
The standard price is €950, with an M1 Skillnet-supported price of €665.
Further information and registration details are available through the M1 Drogheda Chamber Skillnet website. Link:https://m1skillnet.ie/courses/sell-smarter-in-6-weeks/
This article was is part of a paid partnership with The Sales Sidekick.
