Blue Monday, often described as one of the most challenging days of the year, can leave many people feeling low, especially after the busy holiday season and the return to routine. This year, Drinkaware, the national independent charity focused on preventing and reducing alcohol misuse, is encouraging people across Ireland to be kind to themselves and continue any positive changes they may have started in 2026, including participating in Dry January.
Many adults already see the value in taking regular breaks from alcohol. According to the Drinkaware Barometer, 16 per cent of adults who drink say that drink-free periods help them moderate their drinking. This figure rises to 27 per cent among those who would like to reduce how often they drink. Taking time away from alcohol can help people reflect on their habits, regain a sense of control, and improve their overall wellbeing.
January can feel long and demanding, with darker evenings, financial pressures, and a return to work or school routines after the festive period. For some, Blue Monday can intensify these challenges and make it harder to stick with New Year’s resolutions. Small, positive habits, such as taking a break from alcohol, can help maintain a sense of structure and purpose.
Dry January is a habit that many adults are increasingly open to trying. Research shows that most adults who drink have either tried or would be willing to try taking a break from alcohol for a fixed period. Younger adults, in particular, are showing more willingness to engage in mindful drinking, indicating a broader cultural shift towards reassessing alcohol use and prioritising health.
However, Drinkaware acknowledges that going alcohol-free is not always straightforward. Some people feel that choosing not to drink is not fully accepted socially, and others may lack encouragement from friends or family. The Barometer shows that only 42 per cent of Irish adults feel supported by those around them when attempting to make positive changes to their drinking habits. Days like Blue Monday, when motivation is lower, can make these challenges feel even more pronounced.
Even so, the benefits of drink-free periods are clear. Short breaks from alcohol can improve sleep, mood, and energy levels, which can make a tangible difference during difficult times. Staying alcohol-free also supports clearer thinking, steadier energy, and a greater sense of control, helping people manage the pressures of the season more effectively.
Dearbhla O’Brien, CEO of Drinkaware, said that Blue Monday can be a difficult day but also an opportunity to acknowledge progress, however small. She encouraged anyone taking part in Dry January, cutting back, or simply considering a change to recognise that every alcohol-free day counts. She emphasised that Drinkaware provides judgment-free information and practical support, and that a slip-up does not mean failure getting back on track the following day is still a positive step.
To support people during Blue Monday and beyond, Drinkaware recommends reconnecting with the reasons for going alcohol-free, planning positive activities, trying alcohol-free alternatives, leaning on support from friends or online communities, and being kind to oneself if progress is slow. Friends, families, workplaces, and communities are also encouraged to support those taking part in Dry January, helping to create a more inclusive and encouraging environment.
For information, tools and support, visit drinkaware.ie. Anyone who finds January particularly difficult can also access additional support resources through the Drinkaware website.
