Louth County Council and Newry, Mourne and Down District Council have jointly launched a new public awareness campaign to tackle the issue of littering and illegal dumping.
Littering and illegal dumping are two of the most significant low-level environmental crimes affecting both districts. They cause environmental damage to both marine and land environments and contribute to climate change.
The new public awareness campaign entitled ‘Take It Home’ features a strong anti-littering and anti-dumping message and is being implemented to proactively support both Councils’ Enforcement Improvement Plans.
This campaign aims to build relationships with residents specifically around discarding their waste responsibly and reporting illegal dumping to enforcement staff at both Newry, Mourne and Down District Council and Louth County Council.
A series of social media videos delivering memorable messages in relation to ‘littering, illegal dumping and fixed penalties’ are aimed at raising awareness and driving the behaviour change we need across both districts.
The campaign will also highlight the ability of Council Enforcement Teams to issue fixed penalty fines for litter offences and for illegal dumping offences or pursue court proceedings.
Public Notices relating to littering and illegal dumping will also be displayed prominently across both Council areas to ensure the Enforcement message is clear.
Joint Chairperson of the Newry, Mourne and Down District Council and Louth Council Strategic Alliance, Councillor Jarlath Tinnelly welcomed the joint initiative saying it highlights the problems experienced by both our Council areas regarding littering and illegal dumping. Both Councils will continue to work collaboratively to emphasise that it is an offence to drop and leave litter and to dump items in any open or public space.”
Louth County Council Chairperson, Councillor Pio Smith said, “Littering and illegal dumping are a blight on our respective areas, causing long-term effects which unbalance the delicate ecosystems in our beautiful regions causing environmental damage and contributing to climate change. Those visiting the mountain areas in our district in particular need to do so in a responsible manner so that they can continue to be enjoyed for generations to come.”
Chief Executive of Louth County Council, Ms Joan Martin thanked all the contributors to the campaign saying, “This is a fantastic campaign which demonstrates the close links Louth County Council has with our neighbours in Newry, Mourne and Down District Council.
“We are working together to tackle the scourge that is littering and illegal dumping. We live in an area of outstanding scenic beauty which must be protected for the sake of our flora and fauna, our tourist industry and for the quality of life of all our residents.
“I welcome the launch of the ‘Take It Home Campaign’ to encourage everyone who visits or lives in our beautiful district, to be respectful of our heritage and our environment and to take their litter home and dispose of it in a responsible manner.”
