“An organic approach to looking great” 

Two Tullyallen fashion designers, sisters Jane and Ruth Flanagan, have been chosen to represent Louth in this year’s Local Enterprise Village at the National Ploughing Championships.

Jane and Ruth launched their sustainable clothing business, Style Ignite Studio, in 2021 after kick-starting their careers in design for Dunnes Stores and visual merchandising for Harrods of London. 

“We are so excited to showcase our gorgeous products and sustainable ethos to the huge National Ploughing Championships audience!” said Jane Flanagan this week.

“We both love fashion but we noticed that there were a lot of synthetic fabrics available in stores. We wanted to develop a clothing line made from sustainable materials. We started with knitwear, because Irish people always need warm clothing, and because we knew we could create something beautiful, and sustainable.

“Put simply, our mission is to make a positive impact on both the environment and our community, and we’re proud to offer a sustainable experience for the greater good.”

Ruth added: “We craft our knitwear and shirts using 100% GOTS-certified organic cotton*. This fabric is a sustainable alternative to conventional cotton, grown without synthetic fertilisers, pesticides, or genetic engineering.

“The production process uses 90% less water compared to traditional methods. At Style Ignite Studio, we believe organic cotton is the fabric of the future, and are thrilled to showcase our offering online (www.StyleIgniteStudio.com) and at the National Ploughing Championships 2024.”

Sarah Mallon from Local Enterprise Office Louth explains, “While the National Ploughing Championships are famous for the skill of the plough masters, the event also hosts an enormous trade show.

“Each year, the 31 Local Enterprise Offices join forces to create the Local Enterprise Village, where we present the best of local products. Jane and Ruth’s dedication to sustainability and quality makes their business, Style Ignite Studio, a perfect fit. Their ethically sourced materials and beautifully crafted garments are sure to appeal to the Ploughing audience.” 

“The Ploughing will be held in Ratheniska, Co. Laois, from 17-19 September, with over 300,000 visitors expected. If you’re attending, be sure to visit the Local Enterprise Village to meet Jane and Ruth from Style Ignite Studio and lots of other talented and innovative entrepreneurs from across the country.”

*The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres. This certification provides credible assurance of responsible manufacturing with the least chemical inputs. Ultimately, it ensures quality organic fabric for end consumers.