Drinkaware CEO Dearbhla O’Brien (centre) with Director of Ireland’s leading market research Ipsos B&A John O’Mahony, and Dr Ann Stokes, Research and Impacts Manager at Drinkaware.
Drinkaware, the national independent charity working to prevent and reduce alcohol misuse, is encouraging people to take part in Sober October, a month-long ‘sober curious’ challenge where adults commit to abstaining from alcohol.
Taking a break from alcohol can bring numerous benefits to your overall mental and physical health.
The Drinkaware Annual Barometer 2023 revealed that more drinkers than ever before (36%) say they want to drink less with over 41% making small positive changes to their alcohol consumption in the previous 30 days. These positive intentions rise to 54% amongst young adults (18-24 years).
Health reasons appear to be a key driver for people to reduce their alcohol consumption with 63% of adults citing physical health / fitness as an influence to drink less and 31% of adults cited mental health as an influence to drink less.
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Drinkaware CEO Dearbhla O’Brien said: "Our mission is to prevent and reduce alcohol misuse in Ireland. There are various reasons why people may wish to participate in Sober October. For example, health can be a significant driver; we know that 45% of adults say they are more conscious now about health harms associated with alcohol.
“People may also wish to take part for personal growth reasons or simply to take a break from alcohol. Whatever your reason, we really encourage participation in Sober October and we are delighted to provide practical information, tips, and support in the resource section of our website and in our recent blog on Sober October.”
With World Mental Health Day approaching (10th October), it’s a great opportunity for each of us to consider Sober October and prioritise our mental and physical well-being.
If you feel significantly better after Sober October, you might want to think about making more permanent changes to your drinking habits. This doesn’t mean you have to give up alcohol entirely, but you might find that reducing your intake has lasting benefits.