“Emotional, mental and physical health must take centre stage in how Ireland supports and celebrates ageing.” That was the message sent out yesterday by Age Friendly Ambassadors from across the country including renowned Drogheda businessman, Gavin Duffy.  

New insights gathered from Age Friendly Ireland’s network of 30 high-profile Ambassadors from the worlds of entertainment, business, sport and public service — including Gavin Duffy, Francis Brennan, Sandy Kelly, Geraldine Plunkett and Celia Holman Lee — reveal that nearly 80% fear cognitive or mental decline more than any other aspect of ageing.

When asked what gives them hope, over half pointed to the growing commitment to an inclusive, supportive society that values older people and being able to remain active and independent.

This year’s Ambassadors’ Day brought together Age Friendly Ambassadors from across the country for a day of discussion, reflection and visibility around the theme: Wellbeing in Later Life — Physical, Mental and Emotional Health. 

The event shines a light on the lived realities of ageing in Ireland, where the over-65 population is expected to double by 2050, and underscores the need to place dignity, purpose and wellbeing at the heart of national policy, community initiatives and everyday conversations.

“Ageing well to me means that I can keep doing what I like to do” Gavin said, “I don’t see why that can’t be the same for everyone. Age Friendly Ireland is a way of ensuring that’s the case.

“I would encourage any older person or even someone who just wants to learn more about ageing well in Ireland to contact their local Age Friendly Programme by contacting their local council.”

Age Friendly Ambassadors are appointed by City and County Councils across Ireland to use their platforms to challenge ageism, champion dignity in ageing, and support more connected, active and inclusive ageing across Ireland. The full list of Ireland’s Age Friendly Ambassadors can be found here.

Catherine McGuigan, Chief Officer of Age Friendly Ireland, said: “Too often, ageing is spoken about only in terms of decline or dependency, but the reality is far more powerful and positive.

“Older people in Ireland are living longer, contributing more, and redefining what it means to grow older. This year’s Ambassadors’ Day puts the spotlight on the importance of our emotional, mental and physical wellbeing, reminding us that our independence, connectedness and purpose are central to how we think about ageing.

“Through Age Friendly Ireland, and the local government sector, we provide the structure to enable that joined up thinking that is making this vision a reality in every town, city and county in Ireland. We are extremely grateful to our Age Friendly Ambassadors for championing this work.”

Those wishing to learn more about ageing well in Ireland should contact their local Age Friendly Programme via their local council or visit agefriendlyireland.ie.