Denise Fay of Achieve Marketing speaking at the Network Ireland Louth April Event. Photo: Jenny Matthews.
Drogheda business woman Denise Fay of Achieve Marketing was the keynote speaker at the Network Ireland Louth April event in The Westcourt Hotel last week, her topic was “The ACE Effect – How to Win Clients and Keep Them for Life”.
With over twenty years’ experience in marketing, Denise gave clear and simple tips and advice on how to attract clients, nurture them and keep them.
“Many business owners concentrate primarily on client attraction. While this is important, client retention is as important.” explained Denise to the large group of Louth business women, who had gathered to hear her speak.
“Why go on the treadmill of client attraction when you can keep some energy and focus on retaining and engaging the clients that you already have. After all, you’ve spent the money to acquire a client, why not keep them?”
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In an entertaining and inspiring speech, which contained references to Boy George, U2 and the Presidential Debate of 1960, TEDx speaker Denise shared tips and mindset behind the marketing formulas.
The local author reminded her audience about the power of words and how they have immense potential for converting ideal clients into actual clients but also have the power to repel clients. Denise left the audience with actions and tips to implement immediately.
A highly interactive questions and answers session followed with members leaving energized with a renewed sense of conviction and credibility.
Network Louth is a branch of Network Ireland, a Nationwide organisation supporting the professional, and personal, development of women. It provides support, learning and networking opportunities for women in business and enterprise, throughout Ireland, through the branch network.